FILIPP JENIKÄE EXHIBITION
LUCKY, LUCKY? LUCKY!
THART MUSEUM HONGDAE
VISITOR GUIDE
*** HOW TO EXPLORE
How to Explore
Getting Around
B1 and B2 are connected by stairs.
From B1 up to 3F, 2F, and 1F, please use the elevator.
The exhibition unfolds across six zones. We recommend moving floor by floor, in the order below.
- B2 — Win or Lose, Still Lucky
- B1 — Lost Is the New Lucky
- B1 — Lucky Wave
- 3F — Lucky Night
- 2F — Lucky Room
- 2F — Filipp in Seoul
After Lucky Room and Filipp in Seoul, take the elevator down to 1F to exit.
Mark the luck you encounter along the way with a sticker on the exhibition map.
01 WELCOME
Welcome
We are always waiting for a better moment — a more special day, a more perfect afternoon, believing that happiness lives somewhere just ahead of us.
So we let the ordinary hours slip by, unnoticed.
And yet, every so often, a quiet thought arrives: "Has that happy moment not come yet?"
Within the days that felt like nothing, the hours we barely remember, we may have already lived through more happiness than we ever realized.
LUCKY, LUCKY? LUCKY! is a space built from the happy and lucky moments Filipp Jenikäe discovered along the way.
Here, "lucky" is not a grand miracle. It is a journey back to the small, reasonless good feelings you have already lived through — moments grown too familiar to notice, feelings too ordinary to remember.
From here, welcome to the most cheerful city Filipp Jenikäe has ever made — LUCKY JENIKÄE.
And perhaps, simply arriving here today, is already a little lucky.
02 VISIT RULES
Before You Begin
Single Entry
This ticket allows one-time admission only.
No Flash or Video Recording
Please refrain from using flash photography or recording video inside the exhibition.
Food Outside Only
Please enjoy food and drinks outside the exhibition space.
Please Do Not Touch
Enjoy the artworks with your eyes only.
THART MUSEUM
03 ABOUT THE ARTIST
Jenikäe.
A pop artist who has captured the energy of our time on canvas through bold color and dynamic rhythm.
He studied law and business, and once dreamed of becoming an NBA player.
A life that didn't go as planned. Moments that didn't work out.
Then one day, he picked up a brush in search of happiness. Having traveled through Paris, New York, Berlin, and Hong Kong, he has collaborated with Adidas, Vogue, and Universal Music, and presented work at Christie's and Sotheby's.
Looking back, every moment of failure, wandering, and unexpected turns became a painting.
Now, let's step into his lucky moments together.
"The moments I thought were wrong turns ended up bringing me right here. If that's not lucky, I don't know what is."
— Filipp Jenikäe
04 ENTRANCE
Welcome to Lucky Jenikäe.
Into a city where happiness and luck are hiding.
Lucky, Lucky? Lucky!
From here on, quite a few fun things are about to happen.
05 HOW TO EXPLORE
How to Explore
The exhibition unfolds across six zones. We recommend moving floor by floor, in the order below.
- B2 — Win or Lose, Still Lucky
- B1 — Lost Is the New Lucky
- B1 — Lucky Wave
- 2F — Lucky Room
- 2F — Filipp in Seoul
- 3F — Lucky Night
Mark the luck you encounter along the way with a sticker on the exhibition map.
06 ZONE GUIDE
Zone Guide
01 · B2
WIN OR LOSE, STILL LUCKY
이겨도 럭키, 져도 럭키
"A racing heartbeat, a focused gaze, a movement fully absorbed in the moment."
In the dynamic instants of basketball, baseball, and tennis, only the present exists.
For Filipp Jenikäe, sport was never just a game — it was one of the most intense moments of being alive.
What matters more than the result may be the memory of having been there, in that moment.
We feel most vividly alive in the moments we are most fully absorbed.
Happiness is not a perfect outcome — it is the sensation of being completely present, right now.
Find your own hottest, most passionate lucky moment, right here.
02 · B1
LOST IS THE NEW LUCKY
길을 잃어야 보이는 것들
Paris, New York, Berlin, Hong Kong — Filipp Jenikäe wandered through many cities, and often lost his way.
Vintage awnings. Restaurant signs. Old buildings and narrow alleys.
Moments others might have passed by without a glance are reborn, in his eyes, as warm and delightful scenes.
Perhaps happiness isn't somewhere far away — perhaps it was hiding in the moments we briefly lost our way.
Now, follow Filipp Jenikäe's gaze and look at a familiar city a little differently — and discover the LUCKY hidden in an ordinary day.
03 · B1
LUCKY WAVE
행운의 물결 속으로
A wave never arrives the same way twice. Even on the same shore, the same wave never returns.
Filipp Jenikäe loved that difference within repetition — the sunlight, the wind, the sound of someone's laughter, each existing only in that one moment.
We often wait for the perfect rest, and in doing so, miss the wave already touching our feet.
Pause for a moment, and stay in the present. In the waves and the sunlight, you may meet a LUCKY all your own.
04 · 2F
LUCKY ROOM
럭키한 필립의 방
Near the end of a journey, we naturally find ourselves looking back at the time we've passed through.
Only then do the moments we overlooked along the way begin to take on meaning.
Walking through unfamiliar cities. Drifting along the waves. Passing through the heat of the stadium, to the night where the music played.
The last stop is Filipp Jenikäe's most personal space — the LUCKY ROOM.
Here you'll find the moments he recorded himself, new works revealed for the first time in Seoul, and stories not yet finished.
Now, think of your own LUCKY.
Even in an unremarkable day, in time that felt like nothing happened at all, happiness may have already been there, in your life.
SO MAYBE YOU WERE LUCKY ALL ALONG.
05 · 2F
FILIPP IN SEOUL
서울에서, 지금, 그리고 여기서
[검수 필요 — 현장 원문 캡션이 없어 다른 존의 톤을 따라 새로 작성했습니다]
Filipp Jenikäe looked at Seoul the same way he looked at every other city. Unfamiliar alleys, signs he couldn't read, the expressions of people he was meeting for the first time.
This time, that gaze was reborn on canvas as the luck of a new city.
Here, you can follow the making of his Seoul Edition, and the lucky moments he found in this city.
Perhaps a similar kind of luck has been hiding in the streets of Seoul you've walked past, too.
06 · 3F
LUCKY NIGHT
오늘 밤은 럭키한 밤
There are nights that, for no particular reason, stay with us a long time.
Among the spreading neon signs, the music, the clink of glasses, we grow a little freer with each moment.
Bodies giving in to rhythm, swaying under flickering lights — for a while, we forget our worries and simply enjoy the night.
Filipp Jenikäe captures the memory and energy of that night in his own colors on canvas.
The music and emotions he listened to while working unfold as a single scene within the work.
Happiness needs no special reason.
Music and people you love, and a cool summer breeze.
Perhaps moments like these are the most honest kind of LUCKY in our lives.
07 VISITOR INFORMATION
Visitor Information
HOURS
10:30 AM — 7:00 PM, open every day (Last entry 6:00 PM)
ADMISSION
General Admission ₩20,000
EXHIBITION PERIOD
June 19, 2026 — TBD
TICKETS
NOL Ticket · Naver
LUCKY SCRATCH TICKET
Scratch the silver panel on your ticket with a coin to reveal today's lucky message.
LOCATION
THART MUSEUM
370-12 Seogyo-dong, Mapo-gu, Seoul, South Korea
- Hongik Univ. Station (Line 2) — 5 min walk
- Sangsu Station (Line 6) — 9 min walk
- Hapjeong Station (Line 2) — 6 min walk
- Public parking nearby is recommended.
CONTACT
Tel +82-70-8854-9895
Instagram @thartmuseum
www.thart.co.kr
ORGANIZED BY
Moment Culture Co., Ltd. · THART Museum
08 CLOSING
From "Lost Is the New Lucky" to "Filipp in Seoul," you have just walked through six kinds of lucky.
As you leave, remember once more — your everyday life may already hold plenty of luck of its own.
SO MAYBE YOU WERE LUCKY ALL ALONG.
THART MUSEUM × MOMENT CULTURE